We add value to the well being of our stakeholders
We care, we listen, we help
The main theme of the design seeks to symbolise the forward-looking nature of the Co-operative, its vision for the future and its emphasis on people.
The colour blue reflects a sense of police identity. The Singapore Police Force is where the roots of the Cooperative lie.
The bright orange colour of the letter C conveys the strong positive attitude and work ethos of the Co-operative.
The letter C represents the Co-operative which embodies the values of self-help, democracy, equality, honesty, social responsibility and caring for others.
The diamond-shaped human structure symbolises perpetuity and strength. The structure is linked strategically to the letter C, denoting the spirit of collaboration and our commitment to serve our members.